Designed, tested and packed in India
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About us

Electricals worth keeping

Atanix began with a simple frustration: lights and appliances that look the part, quote impressive numbers, and fail in eighteen months. We build the opposite.

Made in India
Our approach

Specification first, price second

Every Atanix product starts from the components. We choose the driver, the heat sink and the housing that will survive Indian conditions, then work out what we can sell it for — not the other way round.

That is why our lighting range carries a genuine wattage rating rather than an inflated one, and why the same driver platform runs across bulbs, battens and panels. When the kettle, immersion rod, iron and BLDC fan arrive, they follow the same rule.

  • Batch testedEvery production batch is sample-tested for output, power factor and driver behaviour before it ships.
  • Factory directNo layered distribution mark-up between our line and your invoice.
  • Warranty we honourTwo years, decided on the first call, without a courier trail of forms.
  • Lower running costEfficiency is the point: the saving on the electricity bill is the real product.
2026Brand launched with LED lighting
4Appliance categories in production
85%Typical energy saving vs. incandescent
Pan-IndiaDealer network being appointed
Where we are heading

From lighting to the whole home

Lighting proved the platform. The next four categories extend it into the kitchen, the bathroom and the ceiling.

Phase 1 · Live

LED lighting

Bulbs, battens, panels and downlighters on sale across India.

Shop the range
Phase 2

Electric kettle

1.5 L stainless steel with auto cut-off and dry-boil protection.

Phase 3

Immersion rod & dry iron

1500 W shock-proof water heater and a 1000 W non-stick iron.

Phase 4

BLDC ceiling fans

28 W motor, remote and timer, 5-star rated airflow.

Partner with us

Distributors and retailers, we are expanding

Strong margins, marketing support and a catalogue that grows every quarter. Tell us your city and we will get in touch.

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